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	<title>Confessions of a Content Pimp &#187; &#8220;I before we&#8230;&#8221; &#8212; Never!</title>
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		<title>A Good Editor Must Also Be a Good Leader, a.k.a. &#8220;That Time I Parked WWE Superstar John Cena&#8217;s Truck&#8230;&#8221;</title>
		<link>http://ginalaguardia.com/blog/2009/03/02/a-good-editor-must-also-be-a-good-leader-aka-that-time-i-parked-wwe-superstar-john-cenas-truck/</link>
		<comments>http://ginalaguardia.com/blog/2009/03/02/a-good-editor-must-also-be-a-good-leader-aka-that-time-i-parked-wwe-superstar-john-cenas-truck/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 09:25:52 +0000</pubDate>
		<dc:creator>Gina LaGuardia</dc:creator>
				<category><![CDATA["I before we..." -- Never!]]></category>

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		<description><![CDATA[If I had to pick one thing I pride myself on, something that has helped steer the course of my career, it would be my willingness eagerness to look beyond my job title and responsibilities. For 10 years, I served as editor-in-chief of CollegeBound Teen Magazine, which, during its heyday, was the créme de la [...]]]></description>
			<content:encoded><![CDATA[<p>If I had to pick one thing I pride myself on, something that has helped steer the course of my career, it would be my <span style="text-decoration: line-through;">willingness</span> eagerness to look beyond my job title and responsibilities. For 10 years, I served as editor-in-chief of CollegeBound Teen Magazine, which, during its heyday, was the créme de la créme of glossy publications for smart and savvy teens. We did what we did &#8212; engaging and educating readers with information on getting into and succeeding at college &#8212; exceptionally well, and received plenty of accolades along the way. (The decision to shutter the magazine in October of 2007 wasn&#8217;t due to any editorial shortcomings, but because of the migration of our readers from print to online, readers who have stayed with us as that one magazine emerged into the <a href="http://www.collegebound.net" target="_blank">12 education-specific niche Web sites</a> I manage today.)</p>
<p><img id="image67" title="cbmags1.jpg" src="http://ginalaguardia.com/blog/wp-content/uploads/2009/02/cbmags1.jpg" alt="cbmags1.jpg" align="right" />Back then, being at the editorial helm meant connecting with directors of admission at top colleges, best-selling authors, and leading college-bound celebrities, from Lindsay Lohan, Mandy Moore, and Hilary Duff (they all <em>used</em> to be college-bound, <em>sigh</em>). It meant I was invited to speak at teen marketing conventions, appear on morning TV news shows, and serve as a judge for everything from &#8220;Why I need this scholarship&#8221; essay competitions to an apple-pie recipe bakeoff for teens vying for admission to the nation&#8217;s top culinary college.</p>
<p>I was responsible for our company&#8217;s editorial direction, management strategy, and the content arm of all new business development. Yet still I whipped my red pen out to edit everything that appeared in print; eyeballed most queries (the majority of which were from students and other aspiring writers); and took time out to speak to college journalism classes.</p>
<p>I have always strived to be a &#8220;writer&#8217;s editor.&#8221; I can count on one hand the times I had to rework an article without a writer&#8217;s collaboration, since doing so would go against most of what I believe in. Being a good editor means not red-lining shouts over someone&#8217;s words, but rather helping them express themselves in a more eloquent way. And part of being a good editor means being a good leader.</p>
<p>No matter what the industry, a leader worth his or her chair in a corner office is someone who can command with knowledge and experience, not only of the most high-level aspects of a job, but of the lowest levels as well (oftentimes some of the hardest tasks to accomplish). How else can she motivate her team members?</p>
<p><strong><img id="image69" title="john-cena.jpg" src="http://ginalaguardia.com/blog/wp-content/uploads/2009/03/john-cena.jpg" alt="john-cena.jpg" align="left" />And so it was that I found myself parking WWE champion John Cena&#8217;s truck.</strong></p>
<p>It was years ago, on the morning of an exciting photo shoot for CB Teen, one in which I had helped wrangle the 6&#8242;1&#8243;, 240-lbs., four-time world-champion wrestler to appear in an exclusive cover story about brains and brawn. What many didn&#8217;t realize (and still don&#8217;t, probably) was that Cena is a proud college graduate (he received a degree in exercise physiology from Springfield College). Being able to share the story of his &#8220;scholastic muscles&#8221; to hundreds of thousands of impressionable teens was part of what made our magazine unique, innovative, and successful.</p>
<p>Of course, the wrangling part wasn&#8217;t easy, since Cena was a top-notch score. The planning involved in getting him to us was, I&#8217;d say, more difficult than putting a whole magazine to bed. When the day finally arrived, we waited with baited breath for the star to shine. Our photographer was all set up; the mag&#8217;s art director was focused on developing her vision; my senior reporter had her tape recorder at the ready; and stylists were standing by.</p>
<p>And then my cell phone rang with a question that was really a command: <em>&#8220;We&#8217;re pulling up in three minutes. You&#8217;ll have someone there to park for us?&#8221; </em>said Cena&#8217;s publicist. My eyes quickly scanned the room&#8230; everyone had a job to do and was intent on doing it. We didn&#8217;t have a valet on payroll to jump at the task, so I grabbed my coat, told my crew I&#8217;d be right back, and down I went.</p>
<p>When I met Cena and his rep in front of the studio entrance, I don&#8217;t think it registered that I was the magazine&#8217;s editor-in-chief. They just handed me the keys and listened to my directions upstairs. I hopped in the Ford Explorer and laughed to myself. Here I was, parking John Cena&#8217;s truck &#8212; a surreal career moment, to say the least.</p>
<p>Upon my return to the studio and after a more formal introduction, you could tell the look of confusion on Cena and his rep&#8217;s face&#8230; like, <em>Why did </em>she<em> park the car? </em>It was simple&#8230; something needed to get done and I could do it. I <em>should</em> do it. I felt the same way the time I handed out magazines at a college fair; sealed envelopes with entry forms for a scholarship contest our magazine was sponsoring; and carried boxes of back issues to the elevator bay during office clean-up days.</p>
<p>I truly believe that when you get caught up in power trips where the destination is &#8220;That&#8217;s <em>Your</em> Job, Not Mine-ville,&#8221; you stop doing your job well. An exceptional team leader knows how to accomplish a goal by understanding her team&#8217;s strengths and weaknesses, realizing the importance of stepping in when necessary, and never deeming oneself &#8220;too good&#8221; to do any particular task.</p>
<p>For me, turning that key in John Cena&#8217;s truck signified a turn in my outlook on success. It&#8217;s not about <em>what</em> you do that necessarily makes you great, it&#8217;s the attitude with which you do it.</p>
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